Branding your body for charity
Written by lee, 1 commentPushing oneself to personal limits in the name of charity is pretty common (and very cool) these days.
Fair maidens tackle 100km over 36 hours for Oxfam, there’s shaving hair or growing body hair and stepping into the boxing ring to support youth to list just a few.
However, there is a new challenge in town…. Inking your cause of choice onto your body.
This week Geoff Livingston raised the bar by challenging his friends and foes to donate US$5,000 to Livestrong. In return he’d have Livestrong permantly inked into his body. And that he did, check it out:
http://www.flickr.com/photos/geoliv/ / CC BY-SA 2.0
Geoff also has a great post about when organisation brands evolve (the way we marketers dream of) to become a movement in their own right – driven by the people who care.
What would you do to support a cause that resonates with you?
Tags: cancer, fight for youth, geoff livingston, livestrong, online fundraising, oxfam
Subscribe to our RSS feed
One Response to “Branding your body for charity”
March 19th, 2010 at 4:34 am
[...] payoff for the crowd was the tattoo. Obviously, this is a bit freakish and above the usual campaign goal. But in my case it was my seventh, I was considering getting another one already, I had an artist [...]