December 15th, 2009

How do you choose who to give to?

It is nice to see so many businesses forgoing traditional corporate gifts for clients and staff and making a donation to charity instead.

As well as doing some good, the poor staff member tasked with finding a unique gift, within budget, that can be delivered in time is saved from the usual pre Christmas hair pulling stress.

However, there is still a question that requires answering.  If you don’t want to give vouchers and thereby allow the recipient to choose any cause they wish, then how do we choose who to support?

One approach that I can happily say is working wonderfully for those who have used it, is to make a short list and then ask your clients and/or staff to pick their favourite.

The choice is then shared.  The business making the donation gets some choice by defining a short list.  Maybe they want to support a local cause, or those with tax credit status.

Whip up a form in Google Docs and then email to your clients and staff asking them to vote (reliable sources say it takes all of 6 minutes to create the form and email message!).

Your clients and/or staff get to influence your donation decision and will appreciate you asking their opinion.

If you are interested in taking this approach the Givealittle team (read: me the Givealittle Elf!) can help you whip a form, circulate it and process your donation.

Here is an example form:


How would you decide who to support?

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